Did you know that ear deformities are one of the most frequently overlooked infant disfigurements? Remarkably, statistical data show that infant ear deformities occur at a rate of between 20% and 35% of all births! In part, ear deformities often fail to capture the attention they deserve; because, until now, no reliable, safe, non-invasive, non-surgical procedure has been available to treat them.
Some pediatricians think of an outer ear deformity as a minor aesthetic irregularity that will self-correct or that can be corrected through plastic surgery, once the child has grown. However, studies have shown that ear deformities can negatively impact a child’s physical and emotional development. Children with facial abnormalities – particularly ear deformities – suffer peer hazing, ridicule and abuse. As a result, they often exhibit low self-esteem, anxiety, elevated social isolation and emotional withdrawal.
Adopting a wait-and-see approach in the hopes that the ear might self-correct is risky. A Japanese longitudinal study concluded that while some ear deformities will self-correct, others will remain the same and some will even worsen. Most importantly, the study noted that it is impossible to predict which course a deformed ear will take!
On the other hand, waiting till the child is old enough for surgery means years of teasing and an expensive (and often painful) surgery.
The introduction of the EarWell™ System offers an attractive new option. With a success rate of over 90% (following more than 250 in vivo clinical applications), the only question you have to ask is: “Why wait and take a chance?”
Visit the EarWell™ website to find out more.